-- China's largest corporate news distributor, PR Newswire Asia, recently hosted two much acclaimed media coffee events in Beijing and Shanghai respectively.

     The July 16 event was held in PR Newswire Asia's Beijing office, under the theme, “Writing Methodology of Travel News Release and Media Application”. Media representatives from Culture, New Travel, China Times, as well as over 20 clients attended.

     Yang Jiankun, senior journalist from Culture shared with the audience some professional knowledge in photography, particularly focusing on skills of travel photography skills. Sun Yang from Voyage guided the attendees in studying the characteristics of Chinese media, offering an "insider" viewpoint, while also providing a deeper focus on how travel companies should develop their media strategies based on their own characteristics. Wen Xu form China Times elaborate a financial media’s focus on tourism and how to obtain optimal media exposure among financial media.

     A live feed for the event was broadcasted online through an advanced internet network which enabled clients and PR/Marketing experts who were unable to join on site to access the media coffee from the cyberspace.

              Media representatives and over 20 PR/Marketing experts from travel companies attended the event

                                                                     Sun Yang, Marketing Manager, Voyage

     Another workshop revolving around "multimedia news release distribution" was held the following day, July 17, in PR Newswire Asia's Shanghai office. Chang He, associate editor from Oriental Morning Post, Chu Cuican from PR Photo, and Zhang Xiang, Multimedia Product Manager from PR Newswire Asia and more than 55 corporate representatives exchanged their ideas and experiences through in depth discussions over the topic “Corporate Image and Multimedia Press Release Distribution”.

     The 3 speakers, all with very rich experiences in the visual communications field, agreed that corporate image is of utmost importance in news distribution, and all of them emphasized good press releases must be accompanied with good pictures. Companies should grasp various angles to take a good photo in case editors ignored.

     “Media coffee is a way to enhance the contact between our clients and the media, while PR and marketing experts get an opportunity to promote their own brands through participating in our media coffee,” said Yujie Chen, Managing Director, China, PR Newswire Asia. “The next media coffee will be held in our Shenzhen office, and we sincerely welcome more clients to join us.”

                                Zhang Xiang, Multimedia Product Manager, PR Newswire Asia

                                                          Listening to the experts